Privacy Policy

Effective Date: July 27, 2025

This Privacy Policy for Doreens Home Improvement LLC (“we,” “us,” or “our”) describes how we collect, store, use, and share your personal information when you use our website, soultrix.com (the “Service”). This policy applies only to users located in the United States.

By using our Service, you agree to the collection and use of your information as described in this policy. If you do not agree with our policies, please do not use our Service.

1. INFORMATION WE COLLECT

We collect personal information that you provide directly to us and information that is collected automatically.

Information you provide to us:

Contact & Account Information: Your name, email address, phone number, shipping address, and billing address.
Transaction Information: Details of the products you purchase, your purchase history, and the date of your transactions.
Payment Information: Payment card details are collected and processed by our third-party payment processor, Stripe and Paypal, and are not stored on our servers.
Communications: Any information you provide when you contact us for customer support.

Information collected automatically:

Cookies & Tracking Technology: We use cookies, pixels, and other tracking technologies to collect information about your Browse behavior. A cookie is a small text file stored on your device that helps us recognize you, remember your preferences, and track your activity on our website.
Usage Data: We automatically collect certain information when you visit our website, such as your IP address, browser type, operating system, and the pages you visit.
Analytics & Advertising: We use Google Analytics to understand how users interact with our website and Google Ads for advertising purposes. These services use cookies and similar technologies to collect information about your activity on our site and other websites to provide us with reports and to show you relevant advertisements.

2. HOW WE USE YOUR INFORMATION

We use your personal information to:

Fulfill and Manage Your Orders: Process your payments through Stripe/Paypal and ship your products using UPS or FedEx.
Provide Our Services: Maintain your account on our WooCommerce platform and facilitate the delivery of our products.
Communicate with You: Send order confirmations, updates on shipping, and respond to your customer service inquiries.
Improve Our Services: Analyze user behavior and trends using Google Analytics to enhance the functionality and user experience of our website.
Personalize Your Experience: Use data from Google Ads to show you relevant products and offers.
Ensure Security: Prevent fraudulent activity and protect the security of our Service.
Comply with Law: Fulfill our legal obligations.

3. SHARING YOUR INFORMATION

We do not sell your personal information. We share your information with trusted third parties only as necessary to operate our business and provide you with our Service. This includes:

Payment Processor: We share your payment information with Stripe and Paypal to process your transactions securely.
Shipping Carriers: We share your name, shipping address, and phone number with UPS and FedEx to deliver your orders.
E-commerce Platform: We use WooCommerce to run our website and manage your orders. Your data is stored and processed within this platform.
Analytics and Advertising Partners: We share your usage data with Google Analytics and Google Ads to analyze traffic, measure advertising effectiveness, and show you targeted ads.

4. YOUR PRIVACY RIGHTS (US Residents)

As a US resident, you have certain rights regarding your personal information under the CCPA/CPRA. You have the right to:

Know: Request a report detailing the categories of personal information we have collected about you, the sources of that information, and our business purposes for collecting it.
Access & Correct: Request to access and correct any inaccurate personal information we hold about you.
Delete: Request that we delete the personal information we have collected from you, subject to certain exceptions.
Opt-Out of Selling or Sharing: We do not sell or share your personal information as defined under CCPA/CPRA. Therefore, no opt-out is necessary.
Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us using the information in the “Contact Us” section below.

5. DATA SECURITY

We take commercially reasonable measures to protect your personal information. We use SSL encryption to secure your data and partner with reputable services like Stripe/Paypal and WooCommerce, which have their own security protocols. However, no method of electronic storage or transmission is 100% secure.